Two of the biggest names in tree-free toilet paper are Who Gives A Crap and Save Trees, the brand you may still know as Cloud Paper. Both make 100% bamboo toilet paper, both promise to keep old-growth forests out of your bathroom, and both cost more than the giant plastic-wrapped pack at the supermarket. So if you’re deciding between Cloud Paper vs Who Gives A Crap (or, post-rebrand, Who Gives A Crap vs Save Trees), which one actually earns the premium? We dug into the certifications, the sourcing, the price per sheet, and the two very different impact models to give you an honest, side-by-side read.
Shop Who Gives A Crap bamboo TP →
Shop Save Trees bamboo TP →
Related: this is the head-to-head our deep dive on whether Who Gives A Crap is actually sustainable points to, and it pairs with our guide to PFAS-free toilet paper.
Who Gives A Crap vs Save Trees: The Head-to-Head
| Who Gives A Crap | Save Trees (formerly Cloud Paper) | |
|---|---|---|
| Price per roll | Around $1.55 (48-roll box; less on subscription) | Around $2 (24-roll box; less on subscription) |
| Material | 100% bamboo, 3-ply, 370 sheets/roll | 100% bamboo, 3-ply, 300 sheets/roll |
| Certifications | Certified B Corp; FSC (FSC® C190271) | FSC certified; PFAS-free (per brand); B Corp not confirmed |
| Impact model | 50% of profits to clean water & sanitation ($14M+ USD to date) | Tree-free product + trees planted per review/referral; no set profit share |
| Shipping & packaging | Plastic-free paper wraps; free carbon-neutral shipping over $25 | 100% plastic-free, recyclable/compostable; 2x carbon offset on transport |
| Subscription | Flexible subscribe & save; skip or cancel anytime | Subscribe & save available |
The Short Version
If you want the quick answer: both are genuinely good bamboo toilet papers, and neither is a greenwashing job. The real difference is what you’re optimizing for. Who Gives A Crap wins on price per sheet, third-party accountability (it’s a certified B Corp), and a hard-number donation model, giving 50% of profits to sanitation and clean water. Save Trees, the rebranded Cloud Paper, wins on soft-first product design, a slightly more premium feel per independent reviews, and a brand story built entirely around keeping trees standing. Below we break down each factor with what we could actually verify, and flag where a claim is marketing rather than proof.
Is Save Trees the Same as Cloud Paper?
Yes. Cloud Paper rebranded to Save Trees in November 2024. Same Seattle company, founded in 2019, same bamboo toilet paper, paper towels, and tissues, and the same supply chain, just a new name. The company said the Save Trees name better reflects its core mission, protecting forests and reducing deforestation, as it expanded beyond a single product line. So if you searched for a “Cloud Paper review” and landed here, you’re in the right place: everything written about Cloud Paper’s product now applies to Save Trees. The listings on Amazon and Walmart still carry both names in places, which is why the “cloud paper vs who gives a crap” comparison and the “save trees toilet paper review” are effectively the same question.
That history matters, because the brand’s credibility, and its list of high-profile investors, was built under the Cloud Paper name. More on those investors below, since they’re a big part of why this brand gets trusted.
Bamboo Sourcing and FSC Certification
This is where the two brands are closest, and where both clear the bar that matters most. Bamboo toilet paper is only meaningfully better than virgin-forest tissue if the bamboo itself is responsibly grown, and the way you verify that is FSC certification (Forest Stewardship Council), which audits the chain from farm to finished roll rather than taking a brand’s word for it.
Who Gives A Crap lists an explicit FSC license number (FSC® C190271) on its bamboo line, which is exactly the kind of specificity we like to see, it’s traceable rather than a vague “sustainably sourced” sticker. Save Trees also states its bamboo is grown on FSC-certified farms in Asia and that harvesting bamboo doesn’t require replanting, since the plant regrows from the same root system after cutting. Both brands make the same core environmental case: bamboo grows in a few years versus decades for the trees that go into conventional toilet paper, so a tree-free roll keeps old-growth forest standing. On sourcing, we’d call this a genuine tie. Both earn the “tree-free” claim honestly, and both back it with FSC.
Ply, Sheets, and Softness
On paper, so to speak, the specs are similar but not identical. Both sell a premium 3-ply bamboo roll. The difference is sheet count: Who Gives A Crap’s premium bamboo rolls are “double-length” at 370 sheets per roll, while Save Trees rolls carry 300 sheets per roll. That gap matters more than it sounds, because it feeds directly into cost per wipe, which we get to next.
On softness, we’re going on independent reviews and aggregated customer feedback rather than a lab test. Save Trees skews slightly ahead on the “feels premium” axis: its bamboo toilet paper carries a roughly 4.8-out-of-5 average across thousands of reviews, with buyers repeatedly describing it as “comparable to Charmin,” dense, and absorbent, high praise for a sustainable roll, since the usual knock on eco toilet paper is that it feels like tracing paper. Who Gives A Crap also reviews well for softness and is one of the most widely recommended bamboo options in independent roundups; its 3-ply is consistently described as cushy rather than scratchy. Call this a narrow edge to Save Trees on plush feel, but both are firmly in “you won’t miss your old brand” territory. Neither adds inks, dyes, or scents, which is what you want against skin, and if chemical residues are your concern, see our guide to PFAS-free toilet paper (Save Trees explicitly markets its rolls as PFAS-free).
Price Per Roll: Subscription vs One-Time
Here Who Gives A Crap pulls ahead. Its 48-roll box of premium bamboo runs around $75 direct, which works out to roughly $1.55 a roll before the additional discount you get on a subscription. Save Trees’ comparable bamboo boxes land closer to around $2 a roll at the smaller pack sizes, again with a subscribe-and-save discount that trims it down. Both brands are cheaper per roll the more you buy and the more you commit to a recurring delivery, and both let you adjust or cancel that subscription.
Now layer the sheet counts back in. Who Gives A Crap gives you 370 sheets for that lower per-roll price; Save Trees gives you 300 for a higher one. On a true cost-per-sheet basis, Who Gives A Crap is clearly the cheaper bamboo toilet paper of the two. That doesn’t make Save Trees overpriced, you’re paying a small premium for a roll a lot of reviewers rate as plusher, but if your decision comes down to stretching a sustainability budget, the math favors Who Gives A Crap. Prices shift with promotions and pack size, so treat these as “around $X” figures and check the current box on each brand’s site before you buy.
Shipping and Plastic-Free Packaging
Both brands take packaging seriously, which is table stakes in this category, no one wants to unwrap “eco” toilet paper from a plastic sleeve. Who Gives A Crap wraps each roll individually in paper (the colorful wraps double as a signature look), ships in a recyclable box, and offers free carbon-neutral shipping via verified offsets on orders over $25. Save Trees says its packaging is 100% plastic-free and entirely recyclable and/or compostable, and that it double-offsets the carbon generated in transporting your order.
The honest read: this is another near-tie. Both are plastic-free end to end and both address shipping emissions with offsets. Offsets aren’t a perfect tool, and “2x offset” is a marketing framing rather than a third-party-audited standard, but relative to a mainstream brand shipped in shrink-wrap, either of these is a real improvement. If plastic-free delivery is the whole reason you’re switching, you can’t go wrong with either.
The Impact Models: 50% of Profits vs Planting Trees
This is the biggest philosophical split between the two, and it’s where we’d weight your decision if you care about impact beyond the product itself.
Who Gives A Crap runs the more rigorous, more accountable model. It donates 50% of its profits to nonprofits improving access to clean water, toilets, and sanitation, and it has given over $14 million USD (roughly $20 million AUD) to date. That’s a fixed, published percentage of profit, not a vague pledge, and the company backs it with regular impact reporting. It’s also a certified B Corporation, meaning an outside body audits its social and environmental practices against a standard. When a brand ties its charity to an audited percentage and a third-party certification, we take the claim seriously.
Save Trees takes a different, lighter-touch approach. Its core impact claim is the product itself, bamboo instead of trees, and on top of that it plants trees through a One Tree Planted partnership: one tree for every customer review, five for every referral. It has also donated over 120,000 rolls to food banks and shelters through Food Lifeline. Those are real, verifiable programs, and the “save trees” name is earned by the tree-free sourcing. But two things to be clear-eyed about: we found no fixed percentage-of-profits commitment like Who Gives A Crap’s, and despite the mission-forward branding, we could not confirm a “one billion trees” pledge or a B Corp certification for Save Trees, so don’t assume either. The tree-planting is tied to reviews and referrals, which also makes it a marketing engine, not just philanthropy.
Neither model is “fake.” But if you want your toilet paper dollars measurably funding humanitarian sanitation work, Who Gives A Crap’s 50%-of-profits model is the more substantial and more transparent of the two.
Notable Investors and Company Backing
One reason Cloud Paper, now Save Trees, gets talked about is its investor roster. As Cloud Paper, the company raised around $10.9 million from backers including Bezos Expeditions (Jeff Bezos’ personal investment firm), TIME Ventures (Salesforce CEO Marc Benioff’s fund), and Greycroft, plus celebrity investors including Ashton Kutcher, Robert Downey Jr., Gwyneth Paltrow, and Mark Cuban. That’s a genuinely notable list, and yes, the Bezos and Benioff connections check out. It signals serious capital behind the brand, though a marquee cap table is a sign of momentum, not proof of sustainability, so we weight it lightly.
Who Gives A Crap took a different path. It started in 2012 with a crowdfunding campaign in which co-founder Simon Griffiths sat on a toilet for 50 hours until the initial round was funded, and it grew into a global profit-for-purpose brand that’s now in Whole Foods and other major retailers. Different origin stories, celebrity venture money versus a viral toilet stunt, but both companies are past the “will they survive” stage.
The Verdict by Use Case
- You want the lowest cost per sheet (370 sheets, ~$1.55/roll)
- You value a certified B Corp with audited practices
- You want a hard 50%-of-profits donation to sanitation
- You like the option of a limited-edition designed roll
- Softness is your top priority (reviewers say “like Charmin”)
- You specifically want PFAS-free marketed rolls
- The tree-free, forest-first brand story resonates
- You like backing a Bezos/Benioff-funded startup
Our overall pick: Who Gives A Crap, narrowly. It matches Save Trees on the fundamentals (100% FSC-certified bamboo, 3-ply, plastic-free, carbon-neutral shipping) and pulls ahead on the two things we can measure most confidently, cost per sheet and impact accountability. The certified B Corp status and the published 50%-of-profits donation give it an edge that’s verifiable rather than aspirational. Save Trees is the better call if plush softness is the deciding factor or you want a PFAS-free-marketed roll, and it’s a legitimately good product, not a runner-up by default.
One more thing worth a look before you decide: Who Gives A Crap’s Parks Edition is back by popular demand, a limited-edition collaboration with Parks Project featuring national-park-design wraps. If you want your sustainable swap to also look good on the shelf, that drop is the one to grab while it lasts. And if you’re rethinking the whole room, our 10 zero-waste bathroom swaps covers where to go next.
Frequently Asked Questions
Is Save Trees the same as Cloud Paper?
Yes. Cloud Paper rebranded to Save Trees in November 2024. It’s the same Seattle company, founded in 2019, with the same bamboo toilet paper, paper towels, and tissues. The company changed the name to better reflect its mission of protecting forests, so any “Cloud Paper review” you find describes today’s Save Trees product.
Which is cheaper, Who Gives A Crap or Save Trees?
Who Gives A Crap is cheaper on a cost-per-sheet basis. Its premium bamboo rolls run around $1.55 each (48-roll box) with 370 sheets per roll, while Save Trees lands closer to around $2 per roll with 300 sheets. Both offer subscribe-and-save discounts that lower the price further, but Who Gives A Crap gives you more sheets for less money.
Are both Who Gives A Crap and Save Trees FSC certified?
Yes. Both use 100% bamboo that is FSC certified, meaning the sourcing is third-party audited rather than self-declared. Who Gives A Crap publishes an FSC license number (FSC C190271), and Save Trees states its bamboo is grown on FSC-certified farms in Asia. Who Gives A Crap is also a certified B Corp; we could not confirm B Corp status for Save Trees.
Which brand gives more to charity?
Who Gives A Crap has the more substantial model. It donates 50% of its profits to clean water and sanitation nonprofits and has given over $14 million USD to date. Save Trees plants trees through One Tree Planted (per review and referral) and has donated rolls to food banks, but we found no fixed percentage-of-profits commitment, so Who Gives A Crap’s giving is larger and more transparent.
Best value & impact
Shop Who Gives A Crap →Softest feel
Shop Save Trees →
Ready to Start Reducing Your Waste?
Download the free Zero Waste Starter Checklist, 35+ practical swaps organized by room, so you can start wherever makes sense for you. One swap at a time is all it takes.
No spam. Unsubscribe anytime. 🌿
Sources & Further Reading
- Who Gives A Crap: Our Global Impact (50% of profits, $14M+ donated)
- Who Gives A Crap: Premium 100% Bamboo Toilet Paper (3-ply, 370 sheets, FSC C190271)
- Save Trees: Cloud Paper Becomes Save Trees (rebrand announcement)
- Save Trees: Bamboo Toilet Paper (3-ply, 300 sheets, FSC, plastic-free)
- TechCrunch: Cloud Paper funding (Bezos Expeditions, TIME Ventures)
- Forest Stewardship Council (FSC)
Affiliate Disclosure: This site contains affiliate links, and in this comparison we may earn a small commission from both Who Gives A Crap and Save Trees if you buy through our links, at no extra cost to you. We monetize both brands, which is exactly why we’ve tried to keep this comparison evidence-based and to flag which claims are verified versus marketing. We only recommend products we believe in.