Attitude, a Montreal-based brand, has built its reputation on EWG VERIFIED clean ingredients and a push toward plastic-free packaging. It’s one of the more transparent mainstream eco brands, with a couple of asterisks worth knowing.
- Many products are EWG VERIFIED, vegan, and cruelty-free
- Plant- and mineral-based, worry-free ingredient formulations
- Plastic-free options: biodegradable cardboard tubes, refillable aluminum bottles, bulk refills
- Carbon-neutral operations with a reforestation program
- In-house lab and factory = strong quality and supply-chain control
- EWG VERIFIED applies only to select products, not the whole range
- Some products still come in plastic
- Shipping from Canada may add distance for some buyers
- Cardboard-tube formats take some getting used to
Related: build a low-tox routine with our zero waste bathroom guide.
What Is Attitude?
Attitude (ATTITUDE Living) is a Canadian maker of personal-care, home-cleaning, and baby products, headquartered in Montreal with its own in-house lab and factory. It’s known for clean, plant- and mineral-based formulas and a strong sustainability narrative.
Ingredients and Certifications
Attitude’s standout is its ingredient transparency: many products carry EWG VERIFIED status, meaning they meet the Environmental Working Group’s strict standards for ingredient safety and disclosure, and the range is vegan and cruelty-free. The important nuance is that EWG VERIFIED applies to select products, so check the specific item.
Packaging and Operations
On packaging, Attitude offers plastic-free formats, biodegradable cardboard tubes, refillable aluminum bottles, and a Bulk to Go refill system, alongside conventional plastic for some items. Operations are carbon-neutral, supported by a reforestation program. It’s a brand clearly moving in the right direction rather than one that’s arrived at zero plastic.
What EWG Verified actually means
Lots of brands cite EWG scores; very few products earn the EWG Verified mark. Verification means the Environmental Working Group reviewed the full formula against its strictest standard: no ingredients from its unacceptable list, full disclosure including fragrance components, and good manufacturing practices. It is a meaningfully harder bar than just scoring well in the database.
ATTITUDE has built one of the largest EWG Verified portfolios in household products, which is the strongest part of its case. You are not trusting the brand’s own marketing about what “clean” means; you are trusting a third party with published criteria.
The formats that cut the plastic
The ingredient story came first; the packaging story is catching up. The bulk 2-liter refill jugs drop the plastic-per-use dramatically against standard spray bottles, and parts of the personal care line have moved into aluminum bottles and solid bars.
A standard plastic spray bottle still appears in plenty of product photos, so this is progress rather than arrival. ATTITUDE earned its spot in our non-toxic cleaning roundup on the strength of the formulas; buy the refill formats and the packaging side improves too.
The Verdict: Is Attitude Sustainable?
Attitude is a strong, transparent choice for clean personal care and home products, many EWG VERIFIED, vegan, and carbon-neutral, with plastic-free options, though not every product carries the certification or skips plastic.
Related: our best non-toxic cleaning products ranks the brands we trust most.
Frequently Asked Questions
Is Attitude EWG Verified?
Many Attitude products are EWG VERIFIED, meaning they meet the Environmental Working Group’s strict ingredient-safety and transparency standards. However, the certification applies only to select products, so check the individual item.
Is Attitude plastic-free?
Attitude offers plastic-free options like biodegradable cardboard tubes, refillable aluminum bottles, and bulk refills, but not every product is plastic-free, some still come in plastic packaging.
Is Attitude carbon neutral?
Yes. Attitude operates carbon-neutral, supported by a reforestation program, and manufactures in its own Montreal lab and factory for tighter control over its footprint.
Is Attitude vegan and cruelty-free?
Yes. Attitude’s products are vegan and cruelty-free, formulated with plant- and mineral-based ingredients.
Where are ATTITUDE products made?
ATTITUDE is a Canadian company and manufactures its products in Canada, which also keeps shipping distances short for North American buyers.
Want to try Attitude?
Shop Attitude →
Ready to Start Reducing Your Waste?
Download the free Zero Waste Starter Checklist, 35+ practical swaps organized by room, so you can start wherever makes sense for you. One swap at a time is all it takes.
No spam. Unsubscribe anytime. 🌿
Sources & Further Reading
Affiliate Disclosure: This site contains affiliate links. We may earn a small commission at no extra cost to you when you make a purchase through our links. We only recommend products we believe in.